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Talking-head review script: moisturiser, 30 seconds

Edit any line. Anything in [square brackets] is for you to fill in with what's true for you.

1. 0:00–0:03Hook
   Say[Two weeks] with this moisturiser. Honest review.On screen

   B-rollOpen on the most visual moment: this moisturiser on screen, or your face mid-sentence. No logo intro.

2. 0:03–0:12Why I tried it
   SayI picked it up because [my skin felt dry by lunchtime]. [What you'd tried before, and why it didn't stick.]On screen

   B-rollClose-up of this moisturiser in your hand, turning it so the label is readable

3. 0:12–0:21What I like
   SayWhat I love is that it [keeps my skin soft all day]. [Why you'd miss it if you stopped.]On screen

   B-rollYou using it in your bathroom, in daylight, filmed from two angles

4. 0:21–0:26The honest part
   SayOne thing to know before you buy: [your honest caveat].On screen

   B-rollBack to camera, no cutaway: this line lands best said straight to the lens

5. 0:26–0:30Call to action
   SayHonestly? [Whether it's earned a spot in your routine.] Tap the link to get yours.On screen

   B-rollBack to camera, or the product in hand, with the on-screen text held for the last two seconds