Deals and earningsFree

UGC pricing calculator

What to charge for a video, with usage and add-ons.

Guide and FAQ

The brief

Your experienceUnder a year of paid UGC, a small portfolio

Videos

Extra hooks per video

Same video, new opening

Video length

Delivered as

Hand over the raw clips too

Photos

Niche

Paid ads usageThe brand runs your content as ads from its own account. Organic posting on its channels is included.

Whitelisting or Spark Ads (months)

Ads run from your account or with your Spark Ads code

Exclusivity (months)

You don't work with their competitors

Turnaround

Revision rounds

2 included

Edit the rates and multipliers

Change any number to match your own rates. Defaults come from the published guides listed under the calculator; the ones marked as ours in the table below have no published figure.

Beginner: one 15–30 s edited video

Low

Typical

High

One photo

Low

Typical

High

Length: 15–30 s

Raw footage only

Niche: General consumer

Each extra hook (of a video)

Raw clips with the edit

Organic use

Paid ads, 30 days

Paid ads, 90 days

Paid ads, 6 months

Paid ads, 12 months

Paid ads, perpetual

Whitelisting, per month

Exclusivity, per month

Rush, 48 hours

Rush, 24 hours

Revision rounds included

Extra round (typical)

Suggested price$342Range $195–$585 · USD

Line items: typical price, with the low to high range
1 edited video, 15–30 s1 × $175 (beginner base $175)	$175$100–$300
2 extra hooks per video2 × 25% of a video	$88$50–$150
Paid ads usage, 30 days30% of the content fee	$79$45–$135
Total	$342

A starting point from published rate guides. Real rates vary widely by creator, brand budget and country.

Your name

Brand

Quote at

The share link shows the brief, the rates and the price. Your name and the brand stay off it.

Next step in UGCLive

Deliver the videos you pitched

Edit brand deliverables with captions, hooks and A/B/C versions in one export.

More in deals and earnings

All free tools

Portfolio builderA one-page portfolio brands can skim in a minute.

Media kit builderYour audience, rates and best work on one page.

Contract builderUsage rights, payment and revisions, in plain words.

Pitch email builderA short pitch email a brand will answer.

The brief

Your experienceUnder a year of paid UGC, a small portfolio

Videos

Extra hooks per video

Same video, new opening

Video length

Delivered as

Hand over the raw clips too

Photos

Niche

Paid ads usageThe brand runs your content as ads from its own account. Organic posting on its channels is included.

Whitelisting or Spark Ads (months)

Ads run from your account or with your Spark Ads code

Exclusivity (months)

You don't work with their competitors

Turnaround

Revision rounds

2 included

Edit the rates and multipliers

Change any number to match your own rates. Defaults come from the published guides listed under the calculator; the ones marked as ours in the table below have no published figure.

Beginner: one 15–30 s edited video

Low

Typical

High

One photo

Low

Typical

High

Length: 15–30 s

Raw footage only

Niche: General consumer

Each extra hook (of a video)

Raw clips with the edit

Organic use

Paid ads, 30 days

Paid ads, 90 days

Paid ads, 6 months

Paid ads, 12 months

Paid ads, perpetual

Whitelisting, per month

Exclusivity, per month

Rush, 48 hours

Rush, 24 hours

Revision rounds included

Extra round (typical)

Line items: typical price, with the low to high range

1 edited video, 15–30 s1 × $175 (beginner base $175)

$175$100–$300

2 extra hooks per video2 × 25% of a video

$88$50–$150

Paid ads usage, 30 days30% of the content fee

$79$45–$135

Total

$342