UGC BRIEF: [brand] × [product] THE PRODUCT [product]: [what it does, in one line] Who it's for: [the viewer we want to reach] DELIVERABLES - 2 vertical videos (9:16, 1080×1920), 15–30 seconds each - Formats: Testimonial, Product demo - 2 extra hooks per video (a re-filmed opening line, same rest of video) - Delivered as edited MP4s with no music under the voice and no burned-in captions unless asked KEY MESSAGES (say these in your own words) - [the 2 or 3 things the viewer must come away knowing] MUST SHOW - [shots or moments the video needs] PLEASE AVOID - [claims, words or competitors to leave out] - Claims about results you haven't had yourself RIGHTS AND TERMS - Usage: Organic + paid ads for 30 days - Deadline: [date] - Revisions: 2 rounds included - Fee: [fee], paid within 14 days of approval - Product: We ship the product free; the creator keeps it - Disclosure: if the creator posts on their own account, they say and show "ad" in the video itself and turn on the platform's paid-partnership label - The creator may show the videos in their portfolio after the campaign goes live