Free
UGC brief template
A free UGC brief template: fill in the product, deliverables, messages, rights and fee, and copy a brief ready to send a creator, or to confirm a job with a brand.
10 blanks to fill
What should a UGC brief include?
A brief tells the creator what to film; the contract says what the brand pays and how it may use the result. The builder above covers the parts most briefs need. The full list is below, and the outline copies as plain text if you'd rather fill it in an email or a doc. The first choice is the format; our ten common UGC formats show the beats each one needs.
| Part | What goes in it |
|---|---|
| Product | Name, link, price, and the one thing it does best. |
| Audience | Who the video is for: age, situation, the problem they have. |
| Key messages | Two or three things the viewer should come away knowing, for the creator to say in their own words. |
| Must-say lines | Claims the brand can back up, offer codes, the product name said right. |
| Don'ts | Claims to avoid, competitors not to show, words not to use. |
| Deliverables | Number of videos, lengths, aspect ratio, extra hooks, raw footage, captions or not. |
| Style and references | Two or three example videos, the setting, the tone, any on-screen text. |
| Usage | Organic, paid ads or whitelisting, and for how long. It should match the contract word for word. |
| Deadlines | When the product ships, when the draft is due, how long feedback takes, when the final is due and the posting date. |
| Contact | Who approves the content and where to send drafts. |
A clear brief also settles arguments about revisions later. A change inside the brief (a trim, a re-recorded line) is a revision; a new concept or product is new work. The contract template writes that rule into the agreement.
What does a filled-in brief look like?
This one is for HydroLoop, a made-up water bottle brand. We typed its details into the builder's fields and the page printed what the builder makes from them, so it changes whenever the builder does. The fee comes from the rate calculator: its typical figure for the same job, with a range of $325–$975.
UGC BRIEF: HydroLoop × HydroLoop insulated bottle THE PRODUCT HydroLoop insulated bottle: a steel water bottle with a loop lid you can carry on one finger Who it's for: commuters and gym-goers who forget to drink water during the day DELIVERABLES - 2 vertical videos (9:16, 1080×1920), 15–30 seconds each - Formats: Problem and solution, Product demo - 1 extra hook per video (a re-filmed opening line, same rest of video) - Delivered as edited MP4s with no music under the voice and no burned-in captions unless asked KEY MESSAGES (say these in your own words) - The loop lid clips onto a bag strap, so the bottle comes with you - It fits a car cup holder - The lid goes in the dishwasher MUST SHOW - Clipping the loop onto a bag or gym strap - The bottle dropping into a cup holder - Your own hands opening the lid PLEASE AVOID - Health claims about drinking more water - Other bottle brands by name - Claims about results you haven't had yourself RIGHTS AND TERMS - Usage: Organic + paid ads for 30 days - Deadline: November 6 - Revisions: 2 rounds included - Fee: $569 for both videos, paid within 14 days of approval - Product: We ship the product free; the creator keeps it - Disclosure: if the creator posts on their own account, they say and show "ad" in the video itself and turn on the platform's paid-partnership label - The creator may show the videos in their portfolio after the campaign goes live
Two details are worth copying. The messages are facts to get across, and the creator puts them in their own words. The avoid list rules out health claims, which the brand would need proof for, and the builder adds a line to every brief that keeps the creator to results they've had themselves.
What happens after the brief?
If the brand wants the creator to post on their own account too, the brief's disclosure line asks them to say and show “ad” in the video and turn on the paid-partnership label. That follows the FTC's Disclosures 101 for influencers (checked October 14, 2026), which says a video's disclosure should be in the video itself and not just in the description, and that it's best to add your own even where a platform has a disclosure tool. If the brand also wants to boost that post as an ad, the creator sends a code instead of a file; our Spark Ads explainer covers how long a code lasts and how to price it.
From there, the creator can turn the key messages into timed beats with the UGC script template, and both sides sign a contract that repeats the brief's usage rights, fee and deadline.
How to use UGC brief template
- 1
Describe the product
The brand, the product, what it does in one line and who it's for. That line is what the creator builds the hook around.
- 2
Set the deliverables and messages
How many videos, how long, which formats and how many extra hooks, then the two or three messages to get across and what to show or avoid.
- 3
Agree the rights and terms
Pick the usage rights, the deadline, revision rounds, fee and when it's paid. Copy or download the brief and send it; anything in [brackets] still needs filling.
FAQUGC brief template FAQ
What should a UGC brief include?
The product and who it's for, the deliverables (number, length, formats, hooks), two or three key messages, what to show and avoid, usage rights, deadline, revision rounds, fee and payment timing, and how the product gets to the creator.
Who writes the brief, the brand or the creator?
Usually the brand. Creators use one too: when a brand's request is vague, sending back a filled-in brief confirms what you'll deliver before you film.
Should a brief include a script?
Give key messages and let the creator write the lines. If you want a timed script, the free UGC script template turns the messages into beats the creator can rephrase.
Why do usage rights belong in the brief?
Because they change the price. Organic use on the brand's accounts is usually included; paid ads for a period, whitelisting and buyouts cost more. Settle them before filming, then put them in the contract.
Is my brief saved or sent anywhere?
No. It's built in your browser and nothing is uploaded. Copy or download it before you close the page.
Still have questions?Email us
More free tools
Contract builderA free UGC contract template for creators and brands: fill in the deal and get a plain-English agreement to print, save as PDF or copy. It's a starting point, not legal advice.
UGC pricing calculatorWork out UGC rates for a brief: pick your experience, the videos, hooks and photos, and the usage rights the brand wants, then copy a line-item quote. Every default comes from a dated, published rate guide.
Script template builderA free video script template for UGC ads: pick one of seven formats, a product and a length, and get a timed script with three hooks, on-screen text and B-roll notes. It stays in your browser.
Pitch email builderA free UGC pitch template for emails and DMs: pick a style, add the brand, your video idea and two samples, and copy a short pitch with three subject lines. Nothing is sent from this page.
From the UGCLive appGot the brief? Film and cut it on your phone.
UGCLive has a teleprompter for your lines, cuts pauses and retakes, and exports hook versions for the brand to test.
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