Same product, very different results
Views by video, two products
| Car screen: partner skit | 74M |
|---|---|
| Car screen: honest ad | 27M |
| Car screen: first-date POV | 10M |
| Pet toy: obsession joke | 14M |
| Pet toy: cute, no angle | 186K |
From our study of 43 US TikTok Shop affiliate videos (October 2026). Views are the public counts; sales per video aren't public.
Nobody can pick the winner from the script. Posting a batch of different formats is how you find it.
A week for one product
Five formats, then more of the winner
- Day 1Partner skitThe highest ceiling
- Day 2Result firstShort, proof only
- Day 3Old way vs new wayDemo-led
- Day 4Objection firstAnswers the reviews
- Day 5Me the secondBuilt to be shared
- Day 6The best one, new hookDouble down
- Day 7The best one, new hook
A new format More of the winner
Our AI makes the batch from one link (up to 10 a batch, each its own format and hook) and the calendar spreads it across the week.
What to keep
- Watch saves and shares, not likes: small videos have high like rates from friends.
- Shares above about 0.5% of views mean the video travels on its own.
- Make the next batch in the format that won, with new hooks. Same link, new versions.
