Where it goes
A 30-second video: the CTA in the last 15 to 20 percent
- The video: hook, proof, demos
No CTA yet.
- The CTA with its reason
"Grab one while it's on sale."
- Stop
The product toward the lens.
The three places a CTA can sit, at second 26
linked below 👇grab one while it's on sale Compact camera@you it's in the orange cart 👆
- Spoken, with a reason
Name the orange cart and why now: a sale ending, a restock, someone asking.
- On screen
"Linked below 👇" in the last four seconds.
- In the caption
For memes and pet clips, the caption can carry it alone.
Nine CTAs from viral videos
| Pattern | Line |
|---|---|
| Orange cart and sale end | "Click this orange cart before the sale ends." |
| Viral plus try it | "They're going viral. Click the orange cart and try one." |
| Point and leave | "There's the link." (pointing down) |
| Borrowed CTA | Someone else: "send it to me for my mom" |
| Sale FOMO | "Grab one right now while they're on sale." |
| Restock urgency | "It's back in stock. Get it before it sells out again." |
| Neighbor proof | "My neighbor asked for the link. Hit the little cart." |
| Caption only | "Best $10 I've spent 😂 it's in the orange cart 👆" |
| On screen | "linked below 👇" in the last four seconds |
Rules
CTA lines to change
Don't: "Link in bio!"Do: "It's in the orange cart below."A shop product is bought from the cart, not your bio.
Don't: "Buy it now!" in the first secondsDo: One CTA near the end, with a reasonSale, restock, everyone asking.
Don't: "Only 2 left!" when you can't checkDo: "It's back in stock", when it isNo sale or stock claim you can't back.
Don't: "It's cheap right now"Do: "Usually [anchor], it's [real price] right now"Price lines: the anchor, then the real price, then "right now".
Our AI writes the CTA into each script in the format's own style. See script templates and captions and hashtags.
