Example video
Everyone guesses it costs 5x more0:00–0:05- 0–4 s
The guessin the loop
The vacuum held up, a doubtful face.
On screenEveryone guesses it costs 5x more
Say“go on, guess what this cost”
- 4–18 s
Same job, shownin the loop
Cereal on the rug, gone in one pass; under the couch.
Say“same pickup as the $400 one”
- 18–24 s
The real price
The price said plainly.
Say“it's under $90 right now”
- 24–28 s
Cart and reason
Back to the face, the cart line.
Say“there's a coupon on it, orange cart”
Price as the story
| Video in our study | The guess | The real price | Views |
|---|---|---|---|
| Car screen skit | $200+ | $40 in a flash sale | 74M |
| Car screen POV | $200 | $35 with free shipping | 10M |
| Skincare kit in-store walk | $18–25 a bottle | a whole kit for less | 5.4M |
An anchor first, then the real price, then "right now". That order is what made the price lines work in the winners. The partner skit uses the same twist at its end.
How to shoot a guess-the-price video
- 0.0 sProduct beside the faceStand it up next to you, full length, so viewers price it at a glance.
2.0 sThe head up closeShow the part that does the work. It's what people compare with the pricey one.
4.5 sThe doubtful lookHold a skeptical face while the guess hangs. The reveal lands harder.
Lines that open it
What makes the price twist work
The order
everyone guesses 5x moreDo: The guess first, the same result shown, then the real price.
only $89!!Don't: The price first. With no anchor, it's just a number.
The comparison
Do: Compare with a category: "the $400 one".
Don't: Claiming it's the same as a named brand, over a posed shot.
Products it fits
- Budget versions of premium products: vacuums, skincare, headphones. See cleaning and home videos.
- Kits and bundles priced below their parts.
