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Empties: the repeat-buyer video

An empties video lays out the finished tubes, then opens a new one: proof that someone bought it again.

By the UGCLive teamUpdated · How we test

Short answer

An empties video opens on the used-up units ("out again. what is in this"), opens and uses a new one in the next few seconds, and shows the result it keeps giving.

It runs 8 to 20 seconds; the repeat count goes in the caption ("on my 7th tube").

Example video

Empties / restock: a TikTok Shop video our AI made for a hydrating gel moisturizerout again. what is in this0:00–0:05
  1. 0–2 s

    The emptiesin the loop

    Two finished tubs held up, lids off.

    On screenout again. what is in this

  2. 2–8 s

    The new onein the loop

    A fresh tub opened and dipped into.

    Say“okay, number seven”

  3. 8–18 s

    What it keeps giving

    Skin in daylight, the tub beside the face.

    Say“my skin hasn't felt dry once since the first one”

Our AI's empties video for a gel moisturizer. The loop runs from the empties into opening the new tub; the result beat follows the 17M-view face cream video in our study. To write these beats for your own product, use the TikTok script generator.

Proof without a claim

22M
views on a pet oil bottle pumped empty
17M
views on four squeezed-flat tubes of face cream
8–20 s
the usual length

From our study of 43 US TikTok Shop affiliate videos (October 2026). Views are the public counts; sales per video aren't public.

An empty bottle is evidence. It lets a skincare or supplement video say "this works" without a health claim, which matters on TikTok Shop, where efficacy claims beyond typical results get videos pulled.

How to shoot an empties video

  1. Still at 0.0 s from our AI's empties example video: the creator holding two empty tubs by her face0.0 sThe empties at face heightHold the finished ones up by your face so the count and the person are one shot.
  2. Still at 3.0 s from our AI's empties example video: a new tub held low toward the lens3.0 sOpen the new oneBring the fresh tub close and open it on camera. The seal is the moment.
  3. Still at 4.8 s from our AI's empties example video: the new tub turned label-out beside her face4.8 sLabel to the lensTurn the new one so the label reads, and smile. That's the restock.
Three stills cut from our AI's empties example video, at the seconds shown.

Lines that open it

A frame from our AI's empties / restock example video, with the opening line on screen
out again. what is in this
@yourhandle
We're out
A frame from our AI's result first example video, with the opening line on screen
my 7th tube and i'm not stopping
@yourhandle
The repeat count
A frame from our AI's me the second… example video, with the opening line on screen
the dog knows the sound of this bottle
@yourhandle
A pet's reaction
A frame from our AI's objection first example video, with the opening line on screen
i buy this every month. here's why
@yourhandle
The habit

What makes an empties video sell

  • The proof

    Our AI's empties example: two used-up tubs held upout again

    Do: The used-up units first. An empty is evidence, no claim needed.

    Our AI's empties example: the same frame with a health claimcured my eczema

    Don't: A claim to treat a condition. TikTok Shop pulls videos for it.

  • The count

    Our AI's empties example: the new tub turned label-outmy 7th tub

    Do: A repeat count that's true for you, or just "out again".

    Our AI's empties example: the tub alone on a plain backdrop

    Don't: A new tub posed alone. Without the empties there's no story.

Do and don't, drawn on stills from our AI's empties example.

Products it fits

How we made this

Beats and view counts from the empties videos in our October 2026 study of 43 US TikTok Shop affiliate videos (public counts that day; sales per video aren't public). The example and its stills are our AI's, made for a sample moisturizer.

Empties and restock questions

Do I need real empties?

Our AI shows the product used up and restocked from its photos. If you have real empties, film them and drop the clip into the editor.

Is the repeat count a claim?

Only say a count that's true for you. Otherwise, "out again" makes the same point without a number.

Which caption works?

The repeat count and the cart: "my 7th tube 😭 it's in the orange cart". See captions and hashtags.

Still have questions?Email us

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