How do you tag a product in a TikTok video?
From the TikTok camera: post screen, product, posted video
- Tap "Add link", then Product
On the posting screen, after your edits.
- Find it in your showcase
Search by name. Products you've had samples of appear in the list.
- Edit the product name
It's what buyers see on the cart, so keep it short and accurate.
- The yellow cart
Buyers see it in the lower left corner once you post.
From Creator Center instead: tap "Create Video", pick the product on the Product Selection page, edit its name and record with it attached. Either way the product must be in your showcase first: tap Add in Product Marketplace, paste its TikTok Shop link into the showcase, or accept a seller's invitation.
Can you add a product link to a video you already posted?
Sometimes: Creator Center, Toolkit, Link products (not for every creator yet)
- All four conditions met
Posted in the last 30 days, Commercial Music Library sound only, the product appears in the video, and it follows TikTok Shop's content policy.
- Older than 30 days
Make a new video instead.
- Other music
Only Commercial Music Library sound or music qualifies.
- The product isn't in it
The product you're linking has to appear in the video.
If it doesn't qualify, make a new video. Deleting and re-uploading the same one counts as reposting your own content.
Why can't you add a TikTok Shop link to your video?
| What you see | Likely reason | What to do |
|---|---|---|
| No TikTok Shop option at all | You aren't an approved creator yet | Apply in TikTok Studio; the US bar is 1,000 followers |
| Product doesn't appear in search | It isn't in your showcase | Add it from Product Marketplace or paste its link |
| Only some products appear | You're in the pilot, limited to shops rated 95% or higher | Pick from those, or wait for 5,000 followers and 30 days |
| Link option stopped working | A posting cap or a Creator Health restriction | Check your Creator Center for notices |
The table is our reading of TikTok's eligibility and health rating pages. Under 1,000 followers: what you can do before the bar.
What gets a linked video taken down?
TikTok's own example: show a blender, link a frying pan
- Linked, but not shown
Also flagged: products never displayed or discussed, a shown product that isn't in the listing, one only in the background or out of focus, and several products not matched to their listings.
- Linked and shown
The product on screen is the product in the cart.
The rest: TikTok Shop's rules and violations. Linking a free sample's product: sample rules.
