How to get paid for UGC
For UGC creators: price a video, sign the deal, show your work and find brands, with a free tool for each step.
What should you charge?
How to get paid for UGC: price the deal with a rate calculator, sign a contract, show your work on a portfolio and find brands that pay. Free tools.
A UGC price is a fee for making the video plus fees for how the brand uses it. Three briefs priced by the calculator:
How to get paid for UGC
- Step 01
Price the video
Videos, usage rights and extras, added up.
- Step 02
Show your work
A one-page portfolio with your best videos and rates.
- Step 03
Pitch brands
A short email with your portfolio.
See how it works, in detail
Three briefs priced by the rate calculator (USD): each bar runs from the low to the high figure
| One edited video, organic only | $175 |
|---|---|
| One video, 2 extra hooks, 30 days of paid ads | $342 |
| 3 videos + 5 photos, 90 days paid, intermediate | $2,925 |
Worked out by our rate calculator at its default rates, which come from published rate guides checked October 14, 2026.
What goes in a UGC contract?
The free contract template writes these sections from your answers.
- Yes: What the Creator will make
- Yes: Dates, approval and revisions
- Yes: Payment
- Yes: How the Brand may use the Content (usage rights)
- Yes: Honest content and ad disclosure
- Yes: Who owns the Content
- Yes: Cancelling and ending the agreement
- Yes: Everything else
From the contract template with its default answers. Starting template, not legal advice. Laws differ by country and state, and this has not been reviewed for your situation. Have a lawyer where you live review it before either party signs.
Where do brands see your work?
A portfolio with your best videos, your rates and how to reach you: the free portfolio template makes one page you save as an image or PDF, and real portfolio layouts show what to put on it.
- Yes: About: your niches and the platforms you film for
- Yes: Sample work: 3 to 5 videos in the formats brands ask for
- Yes: Rates: a starting price per video, usage extra
- Yes: Contact: an email or a booking link
The sections of our free portfolio template.
Where do you find paid work?
Four routes, each with its own guide.
- UGC platformsMarketplaces that match creators with brand briefs: their fees and pay, in our UGC jobs reviews.
- Pitching brandsA short email with your portfolio: the pitch email template.
- TikTok Shop affiliateCommission on sales from your videos: the affiliate rules.
- ViewsTikTok's Creator Rewards pays for qualifying videos over a minute.
Get paid for UGC questions
How do UGC creators get paid?
Usually a fee per video, plus a usage fee when the brand runs it as an ad or for longer than the base term. Marketplaces pay through the platform; direct deals are invoiced by the creator.
How much should I charge for one UGC video?
The rate calculator's typical figure for one edited beginner video for organic use is $175, in a range of $100 to $300. Paid ad usage, extra hooks and raw footage add to it.
When should I get paid?
Agree it in writing before you film. The contract template lets you pick payment on delivery, half up front and half on delivery, or all up front.
Do I need followers to get paid for UGC?
No. Brands pay UGC creators for the video, not for posting it. Your own following matters only when a brand wants you to post it or run ads from your account.
Is the contract template legal advice?
No. It's a starting template; have a lawyer where you live review it before either side signs.
Related
- UGC pricing calculator
- Contract builder
- Portfolio builder
- five sample UGC portfolios
- Pitch email builder
- TikTok Shop earnings calculator
- Best UGC platforms
- UGC creator guide
- Brand deals and rate cards
- Getting UGC deals from brands
- All TikTok Shop guides
- TikTok Shop affiliate rules
- Creator Rewards calculator
- AI video editor
- Script and hook writer
- Video analyzer
How we made this page
The quotes come from our UGC rate calculator at its default rates (published rate guides, checked October 14, 2026), the contract sections from our contract template's default answers, and the portfolio picture from our portfolio template filled in for a made-up creator. The linked guides list their own sources.
Updated by the UGCLive team.
