Free UGC portfolio template

What is a UGC portfolio?

UGC (user-generated content) creators make videos and photos that brands post on their own accounts and run as ads. A UGC portfolio is the page that gets you hired: your best samples, the kind of content you make, what you offer and how to reach you. A brand reads it to decide whether your videos would work for its product.

Because the brand posts the content, follower counts are optional here. If brands are paying for posts on your own account, you want a media kit instead, which leads with your audience numbers. A PDF or image can't play video, so pair this one with a link where the full clips play.

A portfolio is one step on a longer path, and the UGC creator guide covers the rest of it, from picking niches to pricing a brief. If you're also building your own audience, see how creators get started on a phone.

What does a finished UGC portfolio look like?

Here are three, one per layout, for creators we made up. Each was filled in with the builder above and saved with its Download PNG button. The sample tiles are frames from our own synthetic test clips (gradients with invented product names), standing in for your videos.

Fictional creators, made with this builder on October 14, 2026, A4, one page. The rates on the first two are the rate calculator's beginner defaults; the third has rates switched off.

Which video formats should a UGC portfolio include?

Spread your three to six samples over at least three of these formats; each shows a brand something the others don't. The UGC examples guide breaks each of these down beat by beat.

What order should the samples go in?

1. Put the closest match first

   If you're pitching a skincare brand, the skincare sample goes first. The builder keeps your order, and the up arrow on each sample moves it earlier.

2. Then change the format

   The second and third samples should be different formats from the first, so the brand sees range inside your niche instead of the same video three times.

3. Cut the ones you'd reshoot differently

   The builder holds up to 6 samples, and three fill a row of the Clean layout on one page (the first sample portfolio above). A weak fourth sample sits next to your best ones.

4. Move paid work up as it comes in

   When a brand lets you show a video you made for it, it replaces the spec ad in the same format.

What should each sample's caption say?

The format, what kind of product it was for, the length, and whether it was paid or spec. The builder gives each caption 40 characters, so leave out brand names and describe the product type. If you don't type a caption for a video, the builder prints its length.

How to make a UGC portfolio with no followers

You don't need followers or past clients to start. Brands hire UGC creators for the videos, so a portfolio of spec work is enough to begin pitching:

1. Pick one or two niches

   Choose products you use and can film well at home, so your samples look like ads in one category.

2. Make spec ads

   Film short ads for products you already own, the way a brand would run them: a hook at the start, a demo and a reason to buy, with captions.

3. Cover three formats

   A testimonial, a problem-and-solution demo and an unboxing show most of what brands ask for.

4. Label spec work honestly

   Spec ads aren't brand work. Don't add those brands to your “worked with” list or suggest you were hired; call them spec or concept ads.

5. Pitch, then replace

   Send the portfolio to smaller brands and agencies in your niche. As paid work comes in, swap the spec ads for real ones.

Where should the full videos live?

The PDF shows one frame per video, so put a link in the contact section to a place where the brand can press play. These are the usual options.