TikTok Shop guides and free tools
Every TikTok Shop guide and free tool we make, for sellers and affiliates. Paste a product link to make its videos.
One TikTok Shop sale, from joining to getting paid
- Qualify1,000Followers to join as a US affiliateEvery TikTok affiliate requirement
- Pick a productProduct Marketplace: every open product with its rateFinding TikTok Shop trending products
- Get a sample14 daysTo post once the sample arrivesTikTok Shop sample rules
- Make the videos1 to 10Finished videos from one link, each its own format and hookTikTok Shop video maker
- Tag the product100 daysA shared link stays eligible for commissionAdding a product link, step by step
- The buyer checks out30 daysFree returns on US orders, for any reasonTikTok Shop safety checklist
- Get paid15 daysAbout when commission pays after deliveryTikTok Shop affiliate program
Sell on TikTok Shop10
- TikTok Shop safety checklistBuying, selling and promoting
- Selling on TikTok Shop, step by stepOpen a shop and list
- Finding TikTok Shop trending productsFind what's selling now
- Selling on TikTok Shop LIVESell on a LIVE
- What to sell on TikTok ShopPick a product that sells
- Adding a product link, step by stepTag a product in a video
- What to automate on TikTok ShopWhat you can hand off
- TikTok Shop tips for affiliatesHabits that follow the rules
- TikTok Shop SEOGet products found in search
- TikTok Shop rules and violationsAvoid violations
Affiliates9
- TikTok Shop affiliate programHow commission works
- TikTok Shop for creators, explainedWhat creators get
- Faceless video rules for affiliatesVideos without your face
- Ways to make money with TikTok ShopWays to earn with it
- What TikTok Shop really paysWhat a sale pays
- TikTok Shop sample rulesGet products to film
- Affiliate routes under 1,000 followersRoutes under 1,000 followers
- Every TikTok affiliate requirementEvery requirement in one list
- Best TikTok Shop affiliate toolsTools affiliates use
TikTok Shop videos10
- Product link to videoTurn a product link into videos
- Captions and hashtagsCaptions and hashtags
- TikTok Shop video makerA batch from one product link
- All video formats11 formats that sell, with examples
- TikTok Shop video ideas30 ideas by product type
- TikTok Shop video script templateFive scripts to copy
- Why videos don't sellFix videos that get no views
- Call to actionLines that get cart taps
- Videos per productVideos per product
- Best AI tools for TikTok Shop videosAI video tools compared
Free TikTok Shop tools10
TikTok Shop by country4
More about TikTok Shop
TikTok Shop has a Seller Center in 19 countries (October 2026): the US, Mexico, Brazil, the UK, eight EU countries, Japan and six in Southeast Asia. Sellers list products and pay TikTok a fee per sale. Affiliates tag other people's products and earn the seller's commission.
Which TikTok Shop page answers your question?
Each page and the day we last checked it against TikTok's own pages.
Which countries have TikTok Shop?
- 19
- countries with their own TikTok Shop Seller Center
- 3
- regions: the Americas, Europe and Asia
- 11
- of them opened from December 2024 on
TikTok Shop Seller Center's market selector (seller.tiktok.com), read October 27, 2026; launch dates from TikTok's newsroom posts.
| Country | Region | Opened | Our guide |
|---|---|---|---|
| United States | Americas | September 2023 | |
| Mexico | Americas | 6 February 2025 | Vender en TikTok Shop México (Spanish) |
| Brazil | Americas | 8 May 2025 | Vender no TikTok Shop (Portuguese) |
| United Kingdom | Europe | 2021 | |
| Spain, Ireland | Europe | December 2024 | |
| Germany, France, Italy | Europe | 31 March 2025 | |
| Netherlands, Belgium, Poland | Europe | 15 June 2026 | |
| Japan | Asia | 30 June 2025 | – |
| Indonesia | Asia | Before 2023 | Cara jualan di TikTok Shop (Indonesian); run with Tokopedia |
| Philippines | Asia | Before 2023 | |
| Malaysia, Thailand, Vietnam, Singapore | Asia | Before 2023 | – |
The EU markets share one rulebook, which TikTok says applies in 13 EU countries: the eight above plus Austria (launched with the Netherlands and Belgium on 15 June 2026), Czechia, Greece, Portugal and Hungary, which sell through it without a Seller Center entry of their own (the details). Sellers based elsewhere can apply to TikTok Shop's Global Selling program, which also appears on the selector. Any other country, such as Canada or Australia, had no TikTok Shop Seller Center when we checked.
Should you sell on TikTok Shop or be an affiliate?
- SellerYour product, your stock
- Who can join18 or older, US-based, with ID and an SSN, ITIN or EIN
- Yes: FollowersNone needed
- Check: What TikTok takesA 6% referral fee on most categories, plus any creator commission
- When you're paidNew shops 31 days after delivery
- Where you startTikTok Shop Seller Center
- Affiliate creatorNo stock neededSomeone else's product
- Who can join18 or older and US-based
- Check: Followers1,000
- Yes: What TikTok takesNo fee for creators; the seller pays your commission
- When you're paidTypically 15 days after delivery
- Where you startTikTok Studio, then Monetization
TikTok Shop's US seller registration, referral fee and creator eligibility pages, read October 14, 2026 for our seller and affiliate guides.
On either path, the videos are what sell. Our TikTok Shop video maker makes a batch of them from one product link, and the formats that sell show the hook and beats of each, with how often to post per product. Our AI UGC for TikTok Shop puts an AI creator on camera with the product.
How many followers does each country ask affiliates for?
Followers needed to earn TikTok Shop affiliate commission
| United States | 1,000 |
|---|---|
| Brazil | 1,000 |
| Philippines | 600 |
| Indonesia | 600 |
| United Kingdom | 500 |
Each market's TikTok Shop creator eligibility page: US, UK and Philippines read October 14, 2026 (TikTok Shop affiliate program); Brazil and Indonesia read October 13, 2026 for our Portuguese and Indonesian guides.
Every market on the chart asks for 18 or older. Below the bar, Brazil, the Philippines and Indonesia have a link-share route that can't earn commission from videos or LIVEs; the US has none.
What happens between a tagged video and a payout?
One affiliate sale in the US, start to finish
- 1. Pick a productAdd it to your showcase from the marketplace; the seller has set its commission rate, from 1% to 80%.
- 2. Tag it in a video or LIVEShow the real product in it, in use.
- 3. A viewer buys inside TikTokThe order and the payment stay in the app.
- 4. The order is deliveredCommission is (revenue − refunds) × the rate, so a refund before payday lowers it.
- 5. Commission settlesTypically that long after delivery.15 days
- 6. You withdrawTo a bank account or PayPal, once identity checks are done.$2 minimum
What one sale is worth depends on price, rate and returns: the commission calculator works it out, and the withdrawal timeline shows each day of the wait.
How do you tell a real TikTok Shop offer from a scam?
Real
- Yes: The invite or sample approval arrives inside TikTok Shop's affiliate tools
- Yes: The seller pays for a sample, its shipping and tax
- Yes: Commission shows up in your TikTok Shop earnings
Scam
- No: A first contact by DM, WhatsApp, Telegram or email
- No: A fee, deposit or "activation" before you can earn
- No: A link to log in somewhere else to get paid
TikTok Shop's US creator and sample pages and the FTC's task scam warning, as cited in our TikTok Shop safety checklist.
How we made this
The table is generated from our page registry: a page appears once it's published and indexable, with its own last-updated date. The figures in the sections are the ones our country pages state from TikTok's Seller Center pages, read on 2026-10-14 (US, UK, Philippines) and 2026-10-13 (Brazil, Indonesia, Mexico), listed below. The country list is TikTok Shop Seller Center's own market selector, read on October 27, 2026, with launch dates from TikTok's newsroom posts. We have no deal with TikTok.
- TikTok Shop Seller Center: market selector (19 countries and Global Selling) (checked October 27, 2026)
- TikTok Newsroom: Introducing TikTok Shop (US, 12 September 2023) (checked October 27, 2026)
- TikTok Newsroom: TikTok Shop llega a México (6 February 2025) (checked October 27, 2026)
- TikTok Newsroom: TikTok Shop launches in Japan (June 2025, Japanese) (checked October 27, 2026)
- TikTok Shop: Creator eligibility policy (US, dated 09/25/2026) (checked October 14, 2026)
- TikTok Shop: Creator Pilot Program (US, dated 06/23/2025) (checked October 14, 2026)
- TikTok Shop: How standard affiliate commission works (US, dated 09/14/2026) (checked October 14, 2026)
- TikTok Shop: Referral fees by category (US, page dated 10/08/2026) (checked October 14, 2026)
- TikTok Shop: Documents to register as an individual seller (US, dated 10/09/2026) (checked October 14, 2026)
- TikTok Shop UK: Creator e-commerce permissions eligibility policy (dated 03/09/2026) (checked October 14, 2026)
- TikTok Shop Philippines: Creator e-commerce permissions eligibility (dated 06/29/2026) (checked October 14, 2026)
- TikTok Shop Brasil: Política de Elegibilidade de Criadores (01/07/2026) (checked October 13, 2026)
- TikTok Shop by Tokopedia: Cara Mendaftar Menjadi Kreator Afiliasi (30/04/2026) (checked October 13, 2026)
Each linked page lists its own sources in full.
TikTok Shop FAQ
Is TikTok Shop available in my country?
If it has a Seller Center. In October 2026 that's 19 countries: the US, Mexico, Brazil, the UK, eight EU countries, Japan and six in Southeast Asia, with TikTok's EU rules also covering Austria, Czechia, Greece, Portugal and Hungary. The country table under More about lists them.
Do you need followers to sell on TikTok Shop?
No. Sellers need documents, stock and a bank account, not an audience. The follower bar is for affiliate creators: 1,000 in the US and Brazil, 600 in the Philippines and Indonesia, 500 in the UK.
Can you be a TikTok Shop seller and an affiliate at once?
Yes. Sellers often promote their own products from an official or marketing account bound to the shop, which has no follower minimum in the US, and recruit other creators as affiliates.
How often are these TikTok Shop pages checked?
Each row shows the date its page was last updated against TikTok's own pages. When TikTok changes a fee or a rule we update the page and the date.
Still have questions?Email us
Read the guide, then make the videos.
Paste a TikTok Shop product link. Our AI writes the hooks and makes a batch of videos with AI creators and captions.
