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Instagram Reels Safe Zone

Instagram Reels safe zone at 1080 × 1920: Meta asks for 14% clear at the top, 35% at the bottom and 6% on each side. See what that covers on your Reel.

Reels · CameraAd button (Learn more, Shop now)Profile, Follow, caption, audioHome · Reels · + · Search · Profile

Grey shapes show roughly where Instagram Reels's buttons and text sit. The red area is outside the safe zone.

Platform
Your file

Nothing is uploaded: the file opens in this tab only and is gone when you close it.

Show
Instagram Reels safe zone at 1080 × 1920
Top
269 px
Bottom
672 px
Left
65 px
Right
65 px

A transparent 1080 × 1920 PNG with the layers you have on. Put it on the top track in your editor and hide it before export.

What is the Instagram Reels safe zone?

The Instagram Reels safe zone is the part of a 9:16 Reel that Instagram's buttons and caption don't cover. Meta's guidance for Reels ads is to leave roughly 14% of the top, 35% of the bottom and 6% on each side free of text and logos: about 269 px, 672 px and 65 px on a 1080 × 1920 Reel.

The side margin isn't for a button: phones taller than 9:16 crop the sides of the video to fill the screen, so text tight to the edge can be cut.

What covers your video on Instagram Reels

  • Top: the Reels title and the camera button.
  • Right side: like, comment, share and more, with the audio thumbnail at the bottom of the column.
  • Bottom: your profile picture, username and Follow button, the first lines of the caption and the audio name.
  • On ads: a button such as Learn more or Shop now above the caption.
  • Very bottom: Instagram's tab bar.

Instagram Reels safe zone in pixels

Instagram Reels safe zone on a 1080 × 1920 frame
MeasureValue
Top margin269 px (14%)
Bottom margin672 px (35%)
Left margin65 px (6%)
Right margin65 px (6%)
Safe boxx 65–1015, y 269–1248 (950 × 979 px)

Instagram Reels: Meta: leave roughly 14% of the top, 35% of the bottom and 6% on each side free of text and logos.

These figures are approximate. They come from each platform's published ad specs, checked on 2026-10-13; the apps change their layouts, captions vary in length and phones differ in shape, so check a real post before you deliver. The grey shapes in the checker are a rough drawing of each app, not a published spec.

Why the safe zone matters for UGC ads and TikTok Shop videos

  • Reels shows the first lines of your caption over the video, so burned-in captions in the bottom third are hidden behind it.
  • Meta's Reels ads add a call-to-action button in the same area; a discount code or price there is covered.
  • The same Reel can run as an ad on Instagram and Facebook Reels. Meta uses the same 14/35/6 guidance for both, so one placement works for both.

Tips for placing text on Instagram Reels

  • Keep the hook below about 269 px so the Reels header doesn't cover it.
  • Put burned-in captions so their bottom edge stays above about 1248 px.
  • Leave 65 px on each side for taller phones, and keep important things out of the right edge in the lower half, where the buttons are.
  • If you also post the video as a Story, the Reels margins work there too.

Sources

Pixel values are for a 1080 × 1920 frame; Meta's percentages are rounded to the nearest pixel.

Safe zones for other apps

How to use Instagram Reels Safe Zone

  1. 1

    Add your video or image

    Drop a file on the frame or tap to choose one. It opens in this tab only; nothing is uploaded. A 1080 × 1920 export shows exactly what Instagram will show.

  2. 2

    Check what gets covered

    Turn the overlays on and off. Anything under a grey shape or in the red area can be hidden by the app: move text, faces and products inside the green line.

  3. 3

    Download the template

    Download the transparent PNG, put it on the top track of your editor while you place text, and hide it before you export.

FAQ

Instagram Reels Safe Zone FAQ

What is the Instagram Reels safe zone?

Meta's guidance is to leave roughly 14% of the top, 35% of the bottom and 6% of each side free of text and logos. On a 1080 × 1920 Reel that's about 269 px, 672 px and 65 px.

What covers the bottom of a Reel?

Your profile picture, username and Follow button, the caption, the audio name and, on ads, a button such as Learn more or Shop now. The like, comment and share buttons run down the right side.

Is the Meta Reels safe zone the same on Facebook?

Meta gives the same 14% top, 35% bottom and 6% side guidance for Reels ads, so one 1080 × 1920 video placed this way works on Instagram and Facebook Reels.

Where can I get an Instagram Reels safe zone template?

Choose Reels above and press Download for a transparent 1080 × 1920 PNG. Lay it over your edit while you place text, then hide it before exporting.

Why the 6% on the sides?

Phones taller than 9:16 crop the sides of the video to fill the screen, so text right at the edge can be cut off.

Are these numbers exact?

They're from Meta's Ads Guide, checked on 2026-10-13, and Meta calls them rough. The app changes, so check a real post.

Still have questions?Email us

More free tools

From the UGCLive app

Captions you can see before you post.

UGCLive captions every word and lets you drag captions and text anywhere on the 1080 × 1920 frame, so you can lift them above the app buttons before you export.

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